Dec 26 / AC

Inspiring Brilliance | Lessons in Self-Love & Empowerment from Netflix's Beyoncé Bowl Performance

The Beyoncé Bowl performance was more than a spectacle—it was a masterclass in authenticity, resilience, and unapologetic brilliance. In this article, we explore how her self-love, tenacity, and commitment to purpose allowed her to overcome criticism, reclaim space in Country Music, and inspire women everywhere to step boldly into their own power. Dive in, reflect, and join the conversation in "The Collective."
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Image credit: Alex Slitz, Getty Images

The Beyoncé Bowl

12.25.24

Beyoncé. Her name alone ignites a spark—one of empowerment, self-expression, and cultural impact. In her Netflix Bowl halftime performance, we witnessed history in motion. Each beat reverberated with power; each moment was a celebration of artistry, identity, and the unapologetic embrace of brilliance.   If you haven’t already seen it, (or just choose to enjoy it again,)  take a moment to pause, breathe, and soak in the magic of this performance. Each time I watch it, I discover I nuance that I had not previously seen. Watch Beyoncé move with purpose, confidence, and sheer command of greatness. And as you do, I invite you to reflect on a question that transcends the stage:  

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 What does it look like to fully step into your own power?

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Video credit: Netflix + NFL + BeySCarter

The Power of Presence: Beyoncé as a Living Lesson in Self-Love

Beyoncé doesn’t just perform—she embodies. Watching her on that stage reminded me of something we often forget in the face of daily chaos and self-doubt: your presence is your power.  

From her carefully curated visuals to the fierce energy of her dancers, Beyoncé showcased what it means to own your story. She reminded us that the journey to self-love isn’t about perfection, but about authenticity. It’s about showing up for yourself, unapologetically.  

Women, especially Black women, are often told to dim their light. But Beyoncé fearlessly balanced grace and grit, commanding attention, giving representation, and reminding us that our voices and stories are to be heard, seen, and CELEBRATED.  

What We Can Learn from Beyoncé’s Bold Brilliance

Beyoncé didn’t arrive at this moment by accident. Her meticulous attention to detail, her pride in her heritage, and her unwavering commitment to excellence were all on display. And as we reflect, there are important lessons we can take away:  

#1 Own Your Authentic Brilliance

Beyoncé’s performance reminds us that self-love starts with acceptance. You don’t need to fit society’s box or measure your worth by external standards. Embrace who you are—flaws, quirks, and all. That is your power. 

Beyoncé’s stands, walks AND dances tall in her authentic brilliance.

#2 Prioritize Performance & the Pauses

Her Netflix Bowl performance looked seamless, but we know it came from years of hard work, preparation, and rehearsal. This mirrors our own balance of striving and self-care. Just as Beyoncé pauses to reconnect with herself, honor your need to breathe, reflect, and recalibrate.  

#3 Celebrate Your Roots

Every element of this performance was steeped in Beyoncé's identity—her upbringing, her pride as a Black woman, and her appreciation for legacy. Like her, you hold a deeply unique story. Honor where you’ve come from as you shape who you’re becoming. Beyoncé shines a proud light on her southern roots, her journey and her girl power!

#3 Collaborate & Uplift Others

Beyoncé didn’t stand alone; she was surrounded by powerful dancers, musicians, and creatives. Sisterhood and collaboration amplify greatness. She  pays homage to the women who paved the way for her. Beyoncé shows reverence women in the industry too. Imagine what you can do when you lean on (and uplift) women!

Your Journey Forward: Own Your Stage

Watching Beyoncé in this performance feels like a nudge, perhaps even a push, to step up and embrace your own brilliance. But here’s the thing: stepping into your power doesn’t require a stage or audience of millions. It starts within. It begins with self-love—a deliberate, radical choice to honor and nurture yourself every day.  

And once you do that, the ripple effect is unstoppable. You begin to move through the world with purpose. You align yourself with opportunities that fuel your growth. You become magnetic—not because of anyone else’s validation, but because of the love and light you’ve cultivated from within.  

The Courage to Persist: Beyoncé’s Tenacity in the Face of Backlash

As you may know the first pillar of 10 Faces of She™  is BRAVE.  While the Beyoncé’ Bowl performance was a moment of brilliance, her journey to creating and sharing this piece of art was not without challenges. Let’s take a moment to reflect on her courage in pursuing her "Cowboy Carter" project—which included the country hit Texas Hold 'Em—and the resistance she faced simply for daring to bring her authentic story into a genre deeply rooted in Black traditions. We will get back to the masterpiece, "Texas Hold 'Em" in a moment, because this track propels this album to step boldly into Americana while flipping conventional narratives, like only Bey can.

Cowboy Carter” was Beyoncé’s tribute to her Southern heritage and a nod to the complex layers of family, love, and resilience, all told through the rich narrative style of Country Music. Despite the song’s deeply authentic storytelling, which resonated with listeners across genres, Beyoncé’s inclusion in the Country Music space was met with backlash, rooted in the misguided belief that her presence was intruding and didn’t belong. The Country Music Awards (CMAs) notably snubbed her—ignoring her groundbreaking album despite its critical acclaim, commercial success, and cultural impact. 

This pushback—whether from the establishment and/or segments of the fan base—reflects a deeper ignorance about the very origins of Country Music. The truth is, Country as a genre owes much to Black culture, particularly the contributions of enslaved Africans who brought their rhythms, narrative styles, and instruments like the banjo to the Americas. Beyoncé wasn’t intruding on Country Music—she was reclaiming space that had always belonged to Black voices, a truth the industry continues to grapple with.

So back to "Texas Hold 'Em, for me, this track is one of Beyoncé’s finest, blending blues grit with that unmistakable confidence we live for. To me, this song feels like a standoff in a saloon, with Bey at the center, serving up high stakes, deep storytelling, and hooks that can get you out of your head and on the dance floor. The cross-generational "Texas Hold 'Em" line dances are proof that Beyoncé can master any genre she touches while making it her own. 

The other track I L-O-V-E is "16 Carriages," and  her cover of "Jolene"is as awesome as it is unique. Beyoncé is redefining what an artist can do, not just bending genres but building bridges. Here’s the thing: Beyoncé designed *Cowboy Carter* like a radio broadcast, and it’s GENIUS. This album spotlight legends in the Country Music genre like one of my favorites, Dolly Parton, Willie Nelson and Linda Martell—the first commercially successful black female artist to play the Grand Ole Opry-was a pioneer that paved the way for many black Country music artists to follow.

A critical part of that bridge building was the tracks that featured other black country artists. Beyoncé highlighted Shaboozey, Tanner Adell, Tiera Kennedy, Brittney Spencer, Willie Jones and Reyna Roberts. It’s the ultimate collab of heritage and fresh talent, blended together in Beyoncé’s one-of-a-kind style. 

I'm doing my best not to make this article forever long but I must mention the amazing music played by Stevie Wonder, Paul McCartney, Nile Rodgers, Jon Batiste and Rhiannon Giddens.

Oh who else was there!
 The Texans Cheerleaders,  200 members of Texas Southern University’s Ocean of Soul Marching Band, shining light on an HBCU band! Beyoncé showcased Black country artists, but the entire performance was a homage to Western and rodeo culture. I was also wondering who the people she spotlighted. If you were wondering too, here ya go! 

Other guests included: Mexican Cowgirl Melanie Rivera; bull-riding legend Myrtis Dightman Jr., known as the “Jackie Robinson of Rodeo”; Miss Rodeo Texas Princess 2004 and Miss Rodeo Texas 2015 Nikki Woodward; and the first Black Rodeo Queen in Arkansas, Ja’Dayia Kursh. They were joined by Houston Texans owner Cal McNair and his wife, Hannah - USA Today.

Let Your Dreams Fuel You, No Matter the Obstacles Along the Way

As Beyoncé has shown us time and again,
greatness lives on the other side of being brave
enough to let your passion lead, even when others resist.

Fueling Passion with Purpose

What makes Beyoncé extraordinary isn’t simply her talent—it’s her unwavering commitment to her WHY. She never allowed the resistance, born from racism and white supremacy, to silence her or keep her from pursuing her purpose. She could have turned away from the backlash, stayed in more “acceptable” genres, or abandoned her love for storytelling through Country Music. But Beyoncé persisted, driven by the courage to honor her story and the stories of others who came before her.  

Her tenacity serves as a powerful reminder for all of us: Let your dreams fuel you, no matter the obstacles along the way. Whether it’s doubt from others, systemic barriers, or even your own fears, remember that your passion—your WHY—is more powerful than any naysayer. Allow your purpose to lift you over hurdles and carry you forward.   As Beyoncé has shown us time and again, greatness lives on the other side of being brave enough to let your passion lead, even when others resist. 💪🏽

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You know what makes this so special for me? This album isn’t just music—it’s storytelling with purpose. We’re talking about celebrating the history of Black cowboys, the deep roots of blues and country music, and reclaiming these narratives that have been overlooked for way too long. Beyoncé is basically saying, “Hey, Americana didn’t just materialize out of nowhere—let’s talk about the FULL history.” And can we just take a moment to appreciate how she’s making space for voices that deserve to be heard loud and clear?

We love an inclusive queen. Where Renaissance made us dance like nobody was watching, Cowboy Carter feels like a soulful road trip across history. It’s raw, it’s real, and it reminds us that Beyoncé is always thinking bigger—pushing creative boundaries and empowering others at every turn.  

Also, how do we not talk about how brilliantly versatile* she is? To go from disco vibes to reimagining Americana, all while keeping us hanging on her every move?! Like, can she breathe for one second so we can keep up? (Spoiler: She cannot, and we love her for it.)   This is Beyoncé at her most daring and dynamic, and honestly—it’s inspiring. Whether it’s her dropping albums, dancing alongside Blue Ivy on tour, or just continuing to connect with fans in ways that feel personal and profound, Bey never misses. And Cowboy Carter? It’s proof that she’s out here not just telling stories, but rewriting the entire cultural narrative.

Beyonce at Netflix Beyonce Bowl

Empowering the Next Generation: The Legacy of Self-Love

One of the most breathtaking elements of Beyoncé’s Bowl performance wasn’t just her own brilliance but the way she passed the torch to her daughter, Blue Ivy. Watching Blue Ivy perform with poise, confidence, and undeniable excellence on one of the largest stages in the world (streaming across Netflix to over 200 countries!) was a profound reminder of the power of legacy.  

This wasn’t just a mother-and-daughter moment; it was a demonstration of what happens when women embrace self-love and courage and then pass those gifts forward.

Beyoncé’s unwavering commitment to her craft, her purpose, and her authenticity created the platform. And Blue Ivy seized the moment, standing tall and radiant in front of a packed stadium, proving that age has no bearing on confidence when you’re given roots to grow and wings to fly. 

I realized the global resonance of this moment as I was watching a reaction video on a YouTube channel called, “Beyoncé Thailand.” Think about the number of watch parties with conversations in living rooms across the globe—is proof that confidence and self-love don’t just empower the person practicing them; they inspire and ripple outward. Blue Ivy’s performance wasn’t just a remarkable moment for her family; it was a reminder to all of us to invest in the next generation—to raise daughters, nieces, and mentees who are unapologetically bold and brilliant. You gotta love it! 🙌🏾

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Just for facts sake, based on current reports, Beyoncé’s Netflix Bowl halftime performance streamed to over 200 countries, reinforcing its global reach, ❶ according to NPR.  As for viewers, the event saw exceptional engagement, with 27 million viewers in the United States alone, making it a major draw on Netflix, ❷ as seen here reported by USA Today. These details affirm how truly monumental the performance was, not only for its cultural significance but also for its capacity to unite a global audience.

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 We’re thrilled with our first Christmas Gameday on Netflix with NFL games being streamed to a global audience,” Hans Schroeder, NFL executive vice president of media distribution, added.  Fans in all 50 states and over 200 countries around the world watched some of the league’s brightest stars along with a dazzling performance by Beyoncé in a historic day for the NFL.” I am not a fan of the nonprofit, NFL but this is worthy news.

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In addition to fans tuning in across the world, #BeyonceBowl dominated social media. According to Netflix, the hashtag #BeyonceBowl became  the #1 worldwide trend on X immediately as her performance kicked off — replacing #Christmas itself.

Following her performance, Netflix occupied 10 of the top 12 trending topics on X in the US. #NFLonNetflix also trended around the world, reaching a peak of #2 in Australia, #3 in the UK and Germany, #5 in Brazil and France, #6 in the US. These are incredible numbers!

I don't mess with X anymore either but this is news. But if they ever clean it up over there you can find me @IamACallahan

 Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” Bela Bajaria, Netflix Chief Content Officer, said in a public statement. 

BTW, Beyoncé hometown team, Houston Texans lost to Baltimore Ravens, 2-31. Ouch! 

Beyoncé lit up the stage, and now it’s your turn. What did this performance spark in you? How do you embrace your own brilliance or see it reflected in others?

Let’s keep this conversation going—because we all have a moment to step up, shine, and share. Hop over to *The Collective* social below and share your thoughts, reflections, or reactions to the Beyoncé’s Bowl performance. If you're not a member, may I request that you to consider joining? The registration box is below!

This is your space to feel seen, heard, and celebrated. Together, we’ll continue to draw inspiration from one another as we walk boldly in our self-love and authentic brilliance.

Until next time, I’m sending you light, love, and high vibrations to carry you on your journey.  
AC

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